10 SEPTEMBER 2018
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New menus with improved recipes and warm breads are being introduced by British Airways on Wednesday in Club Europe, its short-haul Business Class cabin, as part of the airline’s current company-wide £4.5bn investment plan.
BA says it is also making a commitment to provenance. Dishes will be developed around key British ingredients with launch options including shaved Herefordshire roast beef, British reared pork sausage and mash and British cheeses.
On the airline’s longer short-haul flights to destinations such as Faro, passengers will now have the choice of two hot options and one cold. Menus on flights to and from Heathrow will also be changed twice a month, rather than monthly.
Brand and customer experience director Carolina Martinoli said: “Our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short-haul Club Europe cabin too.
Meanwhile, short-haul Economy customers will also see a new autumn Marks & Spencer on-board menu launch with new items including one of the retailer’s top food-on-the go sellers, the chicken and bacon sandwich.
BA’s £4.5bn company-wide investment over the next five years also includes installing wi-fi and power in every seat, new interiors for 128 long-haul aircraft and taking delivery of 72 new aircraft.
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