9 JULY 2018

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2018 Business Travel News Ltd.

Article from BTNews 9 JULY 2018

Enter the new flybmi

A rebrand and newly-redesigned website with a visually-rich layout optimised for mobile usage and aiming to offer a more customer-friendly platform have both been launched by bmi, which will now be known as flybmi.

The airline says the new site is designed to appeal particularly to the business market as well as leisure travellers, with improved functionality, refined navigation and a fresh look and feel.

The rebranding is designed to be in keeping with the carrier’s existing web address, with officials saying the simplification of the brand and logo “retains investment in the current name and visual identity, which still references the rich history of the legacy bmi brand”.

At the same time, a statement added, the changes will set out to appeal to a broader European audience, reflecting a “refreshed vision” for the company, which bases its appeal to business travellers on convenient departure times, fully-inclusive offering and network of key business destinations.

The heart of the website is a new booking engine developed by 2e Systems, which flybmi says enables customers to move easily through the booking flow and pay for their travel with various payment forms and currencies, irrespective of their point of origin.

www.flybmi.com

Index/Home page
 

OUR READERS FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk