9 JULY 2018
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A rebrand and newly-redesigned website with a visually-rich layout optimised for mobile usage and aiming to offer a more customer-friendly platform have both been launched by bmi, which will now be known as flybmi.
The airline says the new site is designed to appeal particularly to the business market as well as leisure travellers, with improved functionality, refined navigation and a fresh look and feel.
The rebranding is designed to be in keeping with the carrier’s existing web address, with officials saying the simplification of the brand and logo “retains investment in the current name and visual identity, which still references the rich history of the legacy bmi brand”.
At the same time, a statement added, the changes will set out to appeal to a broader European audience, reflecting a “refreshed vision” for the company, which bases its appeal to business travellers on convenient departure times, fully-inclusive offering and network of key business destinations.
The heart of the website is a new booking engine developed by 2e Systems, which flybmi says enables customers to move easily through the booking flow and pay for their travel with various payment forms and currencies, irrespective of their point of origin.
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