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25 JUNE 2018
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The low-cost sector has joined the elite world of the Which? Awards with Jet2 becoming the first airline to be named Travel Brand of the Year by the consumer organisation.
Which? said Jet 2 had seen off fierce competition to become the first carrier to land the coveted title, announced at a ceremony to mark the 12th annual awards and hosted by TV presenter Naga Munchetty and Which? Group chief executive Peter Vicary-Smith.
Which?, whose awards are designed to recognise brands that deliver exemplary products and customer service, said Jet2 had stood out in a “disastrous year for airlines” for providing passengers with “cheap tickets, good customer service and timely compensation”.
Vicary-Smith said: “Since its inception, the Which? Awards has been committed to rewarding brands who have consistently put their customers first”.
“Which? Awards are not handed out to just anyone. This year’s winners have reached exceptional standards, delivering excellent products, services and value for money”.
The other companies shortlisted in the Travel Brand of the Year category were HF Holidays, Premier Inn and Riviera Travel.
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