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25 JUNE 2018
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Despite its political and financial troubles, Alitalia indicated last week it is looking to the future by unveiling at the opening of Milan Men’s Fashion Week new uniforms from Alberta Ferretti for ground staff and flight crew.
The pieces include a suit for men and a skirt suit and dress for women in lightweight fine gauge blue wool customised with satin gold buttons engraved with “A” for Alitalia, and the women’s jackets carrying a ribbon in the colours of the Italian flag.
Alitalia said the new collection followed “numerous requests” from staff for new uniforms, and their advice and suggestions had been taken into account as the designs were developed.
The airline said the results combined practicality and elegance to guarantee “comfort and well-being for all work occasions and through every season”.
Chief commercial officer Fabio Maria Lazzerini added: “The collaboration with Alberta Ferretti brings prestige to Alitalia, with the new uniforms representing the work of thousands of colleagues ensuring our passengers experience quality travel every day.
“For this reason, we deemed it necessary to guarantee their utmost comfort and well-being during their daily activities”.
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