18 JUNE 2018
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United Airlines has introduced an upmarket lounge for international travellers at its New York Newark (EWR) hub.
Called Polaris it has been conceived to embrace the energy of the New York/Newark metropolitan area and the exciting destinations served from it.
It is different. When visitors first enter, they are greeted with a vibrant lighting fixture created by Brooklyn-based art and design laboratory Richard Clarkson Studio that is meant to mimic the constellations of the 12 zodiac signs.
In a nod to the city's recognition for pre-eminence in the world for craft cocktails, the bar is considered the stand-out gem of the lounge, both in terms of size and the array of cocktails offered. A custom-designed à la carte dining menu blends international comfort foods. As it is New York the bistro-like buffet includes a do-it-yourself bagel bar plus sandwiches and wraps.
The lounge embraces a personal valet service including steaming garments, four private phone rooms, 10 private daybeds and 10 shower suites featuring rainfall showers and Soho House & Co's Cowshed Spa products.
The first United Polaris lounge recently opened at San Francisco International Airport in April. Lounges at Houston and Los Angeles will follow later this year.
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