11 JUNE 2018

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2018 Business Travel News Ltd.

Article from BTNews 11 JUNE 2018

StarAlliance looks ahead

Latest developments at Star Alliance including a renewed emphasis on digital capability were outlined in a special presentation by CEO Jeffrey Goh at the IATA AGM in Sydney.

He began by reminding the audience the alliance had undertaken a shift in its strategic focus from membership growth to improving the seamless travel experience, especially for passengers on multi-carrier journeys.

Goh added: “Having control over their journeys at their fingertips is of high importance to many travellers. Hence, harnessing digital technologies to provide a better and digital travel experience lies at the heart of this strategic repositioning.”

Member carrier CEOs had now reaffirmed the shift in strategy and endorsed the alliance’s plan to enable more inter-connectivity between the digital services of the member airlines to elevate passengers’ travel experiences, he went on.

To achieve this, the alliance had set out to develop digital capabilities centrally. These could then be used by member carriers to enhance their own products and offer extended care to regular passengers even elsewhere on the network.

Among results of the work, United had now enabled advanced seat reservations for flights operated by Singapore Airlines for passengers who book them through United’s website, app or mobile site.

www.staralliance.com

www.united.com

www.singaporeair.com

Index/Home page
 

OUR READERS FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk