12 MARCH 2018
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A new worldwide hotel presence emerged last week after the Carlson Rezidor group said it was rebranding as the Radisson Hotel Group. The change comes with a new signature service philosophy called “Every Moment Matters”.
The company said the new identity was intended to leverage the international brand equity of the Radisson name to drive awareness in the marketplace and increase marketing efficiency across the global portfolio.
“The name Radisson Hotel Group capitalises on a strong partnership between Radisson Hospitality, formerly Carlson Hotels, and Rezidor Hotel Group, publicly listed on Nasdaq Stockholm and headquartered in Brussels,” a statement added.
Rezidor has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa while Radisson Hotel Group, currently the world’s 11th largest, covers eight brands with more than 1,400 properties in operation and under development.
Rezidor Hotel Group president and Radisson Hotel Group global steering committee chairman Federico González-Tejera said the launch was “a significant milestone in a five-year operating plan that will transform the business”.
He added: “This includes initiatives that redefine our value proposition, optimise our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our Every Moment Matters philosophy.”
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