12 MARCH 2018
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Economy Class passengers on Virgin Atlantic are being given more options on the way they fly in the latest round of tweaking to counter competition from new low-cost challengers, particularly on services to and from the US and Canada.
Virgin chief executive Craig Keeger described the changes, which introduce three classes of travel in Economy, as the biggest change to the rear cabin in more than a decade.
From this spring, passengers will be able to choose between Economy Delight, Economy Classic or Economy Light, with the changes backed up by innovations on the ground and in the air “as part of a wider £300m investment in our customers”.
Creeger said Economy Light was the “bargain basement” of the new fare structure, offering meals, drinks and snacks in the price, but with only cabin baggage permitted.
Economy Classic extended the ‘Light’ fare with free seat selection and one 23kg checked bag and was upgradeable with frequent flyer miles. Economy Delight inclued premium check-in, priority boarding and a new Economy seat with extra legroom.
Airline founder Richard Branson said: “When I started Virgin Atlantic I wanted to challenge the status quo and make flying amazing – regardless of which cabin you’re in – and that’s still true.”
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