22 JANUARY 2018
© 2022 Business Travel News Ltd.
Steve Martin, bestselling author, British Airways Business Life columnist and CEO of the behavioural change consultancy, Influence at Work, has been revealed as the keynote speaker at the Business Travel Show in February.
Steve will deliver his defining speech from 10:00-11:00 on the 22 February.
In his address Steve will discuss how businesses can achieve travel programme goals when people are spread across regions, cultures and time zones, and playing the “I’m in charge” card is inappropriate. He will also demonstrate how the psychology of persuasion can influence customers to stay within policy, book travel in advance and travel efficiently.
Steve co-authored the New York Times, Wall Street Journal and Business Week International bestselling book “Yes! 50 Secrets from the Science of Persuasion”. The book has sold over 900,000 copies and has been translated into 27 languages. In 2009 Yes! was recognised by the Harvard Business Review as one of their ‘Breakthrough Ideas for Business Today’. A fully revised and updated 10th Anniversary Edition of Yes! was published in early 2017.
Steve is also a regular contributor to the Harvard Business Review and the Institute of Leadership and Management journal Edge.
David Chapple, event director, Business Travel Show commented: “We can all learn from Steve’s principles both professionally and personally and it will no doubt be a fascinating talk”.
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