15 JANUARY 2018
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Accor Hotels, the French hotel management company, has rebranded its 85-room hotel near Gloucester Road tube station in London as ibis Styles Gloucester Road.
The ibis Style brand is a family-friendly city-based franchise, with each hotel having its own unique style.
The Gloucester Road property has now been fully refurbished including the restaurant and bar areas and all rooms have been fitted with high-tech Ibis Sweet Beds mattresses which align density with your body’s pressure points. As with other ibis Style hotels there will be no need for a traditional check-in as staff run the hotel via an app on their mobile device, freeing up their time to spend with guests.
ibis was launched in 1974 and now has three brands – the ibis, ibis Styles and ibis budget and is Europe’s largest hotel chain. It has 106 hotels in the UK and with this signing ibis Styles UK network will total 21 . Accor Hotels’ total UK & Ireland portfolio is 235 properties.
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