18 DECEMBER 2017


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Article from BTNews 18 DECEMBER 2017

EasyHotel's fast rebrand

What is claimed to be the fastest rebranding of its kind has seen easyHotel open in Newcastle with a property centrally located between the city centre and the quayside and an 8min walk from Central Station. 

The building started the day as the Newcastle Tune Hotel with clients checking out in the morning as easyHotel’s team checked in with the mission to have the property ready to open under its new name in time for the day’s new guests.

EasyHotel said the property, which opened as a Tune hotel in 2014, was in excellent condition and would be offering easyHotel’s signature comfortable and affordable bedrooms just in time for the busy pre-Christmas season.

Marketing manager Jorge Rodriguez said: “This is a great hotel in a fantastic location and we were delighted to be able to have the doors open so quickly. 

“Over time, we’ll be introducing our trademark extras including bedside USB ports for phones while for now we look forward to providing our trademark welcome with rates that enable guests to keep their cash in their wallets and spend it on a great time out on the Toon.”


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