18 DECEMBER 2017
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Final plans are in hand in the US for the launch of a new “low-cost, high-tech” airline which aims to fill gaps in the market internationally and between highly-populated US cities using high-capacity Boeing B747s.
Florida-based Ibis Air is headed by its co-founder and former British Air Ferries (BAF) and British World Airlines chairman and CEO Ian Herman, now a naturalised American citizen, who has more than 30 years' experience in the industry.
UK-based Constellation Aviation Consulting is assisting the start-up, with CEO Paul Moore saying innovative graphic marketing and utilisation of targeted revenue centres will enable Ibis to offer discounted fares while prioritising customer service.
Ibis also plans to focus on business travellers, who the company says will enjoy high-tech amenities in a comfortable, separately dedicated work zone, while parents will have child-friendly spaces with family-friendly entertainment.
Food lovers will be able to pre-order meals for delivery fresh onboard, while Ibis says its “significantly lower” fares will be available on all flights, with no hidden extras. All passengers are also promised “the Ibis treatment" of "consideration and courtesy".
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