13 NOVEMBER 2017
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A total of £4.5bn is to be invested by British Airways over the next five years in a revamp programme including buying new aircraft, CEO Alex Cruz said at World Travel Market London last week.
Of 72 aircraft in view, BA has 18 Airbus A350-1000s, ten A321neo and 25 A20neo models on order. Boeing says the airline has 12 B787-10s, three B787-8s and two B787-9s on the books.
The programme also includes new interiors for 128 aircraft in the existing fleet, at-seat power for passengers in all classes, upgraded catering for long-haul Economy Class and adding fast wi-fi in all cabins on short-haul and long-haul flights.
Cuz said in a statement: “We want to be the airline of choice for everyone … short-haul or long-haul, economy or premium so we must have an offer that is attractive to everyone.”
BA was facing “a combination of competitive forces more challenging than at any point in our history”, Cruz added, including the growth of low-cost long-haul airlines and continuing expansion in low-cost short-haul but despite this, BA would be flying 264 routes next summer, representing an increase a rise of 17% in two years.
See the Alex Cruz video https://www.youtube.com/watch?v=pAXQ5POgUYI
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