13 NOVEMBER 2017
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Virtual-reality technology has been pressed into service for industry observers and potential passengers by Air Canada in a first for a Canadian airline to simulate the experience of flying on its Boeing B787 Dreamliner.
Through what is described as a "fully immersive, interactive experience", users can explore all three cabins of service offered on board the aircraft, including enjoying a virtual International Business Class meal.
Vice-president global sales Duncan Bureau said: “We are always on the lookout for new ways to enhance the customer experience and to engage our travel-industry partners in what we are doing.
“Virtual reality enables us to familiarise thousands of interested parties in Air Canada’s offerings through the magic of an interactive, virtual tour – and we have already seen an increase in bookings since we began using this technology.”
With the headset on, and controls in hand, users of the system experience an overview of Air Canada’s global route network followed by an exploration of the airline’s new livery.
The tour then takes in the Dreamliner’s International Business, Premium Economy and Economy cabins, while amenity kits, an inflight magazine, tray tables and in-flight entertainment are just some of the elements also featured.
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