Thomson becomes TUI

One of the biggest names in UK travel, Thomson, last week completed its change to TUI, or Touristik Union International, reflecting its ownership by a German conglomerate which bought it in 2000.

While closely associated with leisure, the company is known to carry business passengers taking advantage of its competitive fares and range of destinations, a situation likely to continue given last week’s assurances that only the name had changed.

The campaign to acquaint the world with the new name kicked off with a TV ad on ITV on Saturday night as the launchpad for a wide-scale communications offensive to “cement the name TUI in the minds of the British public”.

The company’s marketing director for the UK and Ireland, Jeremy Ellis, said: “We want to ensure our customers are ready to take this exciting journey with us, so it’s really important that we communicate the transition clearly.

“Customers are already used to seeing the TUI smile logo as it has been an integral part of Thomson branding for some time.

"TUI has also been visible in our overseas resorts for three years and on our airline livery this summer. People will now notice changes on the high street as well.”

www.tui.co.uk

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