Hilton chases Africa growth

A total of $50m has been committed by Hilton over the next five years towards an “Africa Growth Initiative” to support the continued expansion of the hotel group’s sub-Saharan portfolio on the continent. The group is also growing in China.

The Africa funds are for the conversion of around 100 hotels, 20,000 rooms, in multiple markets into Hilton branded properties including the flagship Hilton Hotels & Resorts brand, DoubleTree by Hilton and the recently-launched Curio Collection by Hilton.

Senior vice-president development, for Europe, Middle East and Africa Patrick Fitzgibbon said: "Hilton remains committed to growth in Africa having been present here for more than 50 years. 

"Converting existing hotels into Hilton-branded properties has proved successful elsewhere and we expect great opportunities through this initiative with huge potential in key cities and airports and the development of resorts and safari lodges."

Elsewhere, Hilton is also continuing its expansion in China with the opening of Garden Inn Shiyan, the first Hilton Garden Inn and second Hilton property in the city, with 152 guestrooms. 

Features include 210sq m of flexible meeting space and four meeting rooms, all designed to maximise natural light and outfitted with state-of-the-art audio-visual equipment and offering a variety of events packages.

www.hilton.com

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