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Article from BTNews 4 SEPTEMBER 2017

ANZ first global campaign

A global campaign, the airline’s first, has been launched by Air New Zealand to drive home its brand message that it is “A Better Way to Fly”.

Consumers in North America are first to see it and it will then roll out across Europe and Asia.

The campaign follows consumer research that ANZ said found that despite the desire to visit, one of the greatest barriers to travel is the perception of distance, with some consumers thinking New Zealand is too far away.

An airline spokesman explained: “A Better Way to Fly aims to bust those myths and reinforce Air New Zealand’s key differentiator – an innovative inflight offering that enables travellers to sit back, relax and enjoy the direct service to New Zealand.”

Air New Zealand’s campaign features “Pete”, a CGI character inspired by New Zealand’s national bird the kiwi and voiced by New Zealand actor Sam Neill, the star of Jurassic Park.

It also emphasises some of the factors ANZ says make the airline special, including Business Premier cabins featuring signature luxury leather lie-flat beds complete with indulgent memory foam mattresses, duvets and full size pillows, and the award-winning Premium Economy product.


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