Marriott launches new brand

MARRIOTT INTERNATIONAL has launched “The Autograph Collection,” a new brand within the company’s global portfolio, describing the product as “hotels with distinctive personalities in major cities and desired destinations worldwide.”  It also uses the term  “upper upscale and luxury” in a statement.  Initially Marriott plans to unveil about 25 hotels worldwide in 2010.  Don Semmler, Executive Vice President of Brand Management for Marriott International, said: ‘The Autograph Collection will take the innovative approach of grouping these iconic hotels according to the unique experience that guests are seeking, whether it’s a resort, historic hotel, boutique arts, or urban edge hotel in a dynamic gateway city.” www.marriott.com

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