Article from BTNews 21 AUGUST 2017
Iberia’s premium bonus
Launched only four months ago, (BTN 24 April), Iberia’s new Premium Economy class is being extended to flights between Madrid and Boston this month. It is already available between Madrid and Chicago, New York, Miami, Mexico City and Bogota.
The expansion follows what chief commercial officer Marco Sansavini calls “very positive” market response. He added: “We had the highest hopes for the new seating class, but the reaction has far exceeded our expectations.
“Load factors have beaten projections in the US market and also in Latin America, where we were the first airline to offer an intermediate class on direct flights to and from Spain.”
The Iberia model gives passengers 20% more space between wider seats, improved inflight entertainment and power points for electronic devices as well as free welcome drinks, a gourmet menu and personalised comfort kits.
Other features include a bigger luggage allowance, with passengers booking Premium Economy allowed to check-in two suitcases and having priority both at check-in and when boarding and leaving the aircraft.
The airline has so far equipped six aircraft in the fleet, with the new cabin being available soon in a total of 37 of its Airbus A330-300s, A340-600s and A350-900s.
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