14 AUGUST 2017
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Hilton has launched its Digital Key in ten of its UK hotels and is expecting to connect 100 properties by the end of 2017 – the largest implementation outside the US – and then to 2,500 hotels across the world.
The mobile-enabled room key technology follows the rollout of digital check-in and room selection, still the industry’s first and only tool that lets guests select the exact room based on the hotel layout and its outside surroundings.
Digital Key enables Hilton Honors members to open the doors of their rooms simply and securely, as well as any other area of the hotel that requires a key, at the touch of a button available through the Hilton Honors app.
Hilton chief marketing officer Geraldine Calpin said: “We previously invested $550m in global technology infrastructure to lay the foundations which have enabled us to bring to market, at scale, the digital tools we have today.
“Guests are looking for more choice and control over their travel journey and tools such as Digital Key and digital check-in with room selection give them the ability to personalise their stay at every stage anywhere in the world.”
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