7 AUGUST 2017
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An aggressive campaign for further growth in the UK and Europe is on the cards at Cathay Pacific with the appointment of James Ginns as the new London-based general manager for the region.
A 26-year veteran with the airline, he has held a number of key posts, most recently as director service delivery. As relocation manager, he oversaw Cathay’s move from Kai Tak Airport to the new Hong Kong International Airport at Chek Lap Kok in 1998.
Growth in Europe over the past few years has resulted in Cathay now flying direct between Hong Kong and 13 airports in the region with a route portfolio including Barcelona, Tel Aviv, Madrid, Düsseldorf and Zurich, as well as Manchester and Gatwick in the UK.
Ginns said: “With more state-of-the-art Airbus A350s set to join our fleet, we look forward to more exciting opportunities for Cathay Pacific to expand further in the region.
“Given how much our presence has grown in Europe, the priorities now are to generate even more revenue from the region, deliver our brand promise of a Life Well Travelled by enhancing further our signature service and to do both more efficiently.”
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