7 AUGUST 2017
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A new move in the airline catering war in the US has been introduced by New York-based JetBlue, which is known for its unlimited free brand-name snacks and has now brought in more choices with “EatUp” nibbles to buy on flights longer than 2hr.
JetBlue says the four new EatUp boxes are designed with passenger cravings, whether sweet or salty, in mind and range from high-protein bites, indulgent options or health treats featuring gluten-free, vegan and kosher items.
The four are led by BigUp, a high-protein selection with a health bar, coconut toffee, turkey jerky, roasted chickpeas and parmesan cheese crisps. The MixitUp box has sweet and savoury snacks including granola and fruit bars, ranch crackers and a turkey stick.
AmpUp is for health-food fans and has gluten-free, vegan and kosher nibbles such as crackers, red pepper hummus, a chocolate crispy-rice square, Greek olives, roasted almonds and a fruit bar.
CatchUp is for passengers who want to reacquaint themselves with old-time favourites such as salt and pepper cashews, crunchy popcorn, brownie crisps and jellybeans.
Vice-president of marketing Jamie Perry said: “We want to ensure passengers on JetBlue feel comfortable and are satisfied during their journeys.”
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