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24 JULY 2017


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Article from BTNews 24 JULY 2017

Air France's new baby

A new airline aimed at the millennials – working 18-35 year olds whose lifestyles are said to revolve round digital technology – is being launched this autumn by Air France under the name of Joon.

It will begin medium-haul flights from Paris-Charles de Gaulle later this year followed by long-haul in summer 2018 but will not be a low-cost airline – the parent company says the idea is to offer “original products and services that reflect those of Air France”.

“This new brand has been entirely designed to meet their (millennials’) requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport,” a spokesman said.

The name Joon, described as short, punchy and international, is designed to address a worldwide audience, while the airline’s visual identity is based on an electric blue colour code symbolising a “dynamic attitude”, the sky, space and travel.

A further update on the new airline, to be managed by Air France veteran Jean-Michel Mathieu as CEO, is promised for September, with more details on the brand’s content, products, services, destinations and range of fares.

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