3 JULY 2017


© 2022 Business Travel News Ltd.

Article from BTNews 3 JULY 2017

Dubai's cinematic hotel

Film fans stopping over in Dubai will soon be able to stay in a hotel with its own rooftop cinema and a floor of film-themed rooms and suites at Starwood Hotels & Resorts’ Aloft Dubai City Centre Deira.

The property opens next year with 304 rooms, including 29 suites, and will also feature Starwood's keyless entry system that enables guests to use their smartphones or Apple watches to access their rooms.

Aloft made its debut in the Middle East in 2009 and Starwood aims to operate 14 properties under the brand by 2020 in Saudi Arabia, Qatar, Oman and the UAE. The Dubai development is the region’s first cinema-themed hotel.

Aloft  Dubai will be directly connected to the City Centre Deira shopping complex and is being developed by the Majid Al Futtaim group. The film-themed floor will have 25 standard rooms and four suites.

Each will be inspired by blockbusters from comic superheroes to super spies and Bollywood and feature a large collection of films, TV screens, projectors and enhanced sound systems to allow guests to indulge in a world-class cinema experience.

The hotel will also house an all-season outdoor cinema and multifunctional event space to meet the growing demand for what Starwood calls “experiential travel and leisure”.


Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

John Davidson, France/Paris

Dubai was always, and still is, a stop-off trading point. Originally it was dhows, then it was the B747s that couldn't make it from Asia to Europe without refilling in the Middle East. Dubai won because of its duty-free, which for example Abu Dhabi didn't have. But as a destination? Dubai has never been very convincing, and a cinema-themed hotel is not going to help.