Manchester's pop-up shop

Midlands' shoppers are being given a virtual-reality look at the Manchester Airport of the future and an overview of its new US routes at a pop-up shop in the Great Western Arcade, Birmingham, from Wednesday (14 June).

The shop, the airport’s first of its kind, is opening to showcase flights to San Francisco, Boston, Miami, Los Angeles, Atlanta and Houston that currently in the UK can otherwise be found only at London airports.

Manchester Airport head of marketing Patrick Alexander said: “The shop will aim to inform passengers about how much easier it is to fly direct from Manchester rather than travelling south to the busy and congested London airports.

“We have a host of long-haul routes in this category and taking the news to Birmingham with our very first pop-up shop means we can show the people of the Midlands how easy Manchester Airport is to use.”

Shop staff will also have virtual reality goggles on hand to show shoppers how Manchester Airport will look following completion of its 10-year £1bn transformation programme. 

The shop is open from Wednesday (14 June) until next Saturday from 08:30–18:00 and next Sunday from 11:00–17:00.

www.manchesterairport.co.uk 

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David Bentley, Oldham, United Kingdom

I wonder what would happen if they put one of these pop-up shops in Liverpool? The way the Mayor there worships Heathrow you'd think Manchester Airport, 35 miles away, didn't exist. A perfect example of how disunited the North is.