Article from BTNews 12 JUNE 2017
Heathrow back on film
The wonders of flying and the way air travel can bring people together from all over the world are portrayed in Heathrow’s latest online film, Wonderers, which was released last week.
With a voiceover by London-born Star Wars actor John Boyega, the film sets out to capture genuine moments of closeness between passengers at the airport, juxtaposed with the Heathrow landscape.
With the theme "Wonderers, keep wondering. We’re all closer here", the 60sec film, created by ad agency Havas London, focuses on human curiosity and how it unites people – a reflection on Heathrow’s 75m-plus passengers travelling to 194 destinations in 82 countries.
Havas executive creative director Ben Mooge said: “Heathrow is a totally unique place, where everyone is different yet connects and improbably flies together. We believe if you stay open and keep Wondering you’ll be closer to everyone in the world.”
Heathrow marketing research and insights lead Rebecca White added: “Passengers at Heathrow have more in common than they realise, yet connect to travel in unique and different ways. We hope this film creates a moment to celebrate the journey we are all on, and the unifying wonder of the destination."
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