Star Alliance looks ahead

A future strategy of harnessing digital technology to further enhance the travel experience of air passengers has been announced by the Star Alliance as it returned to Frankfurt, the place of its birth, to celebrate its 20th anniversary.

The anniversary meeting of the alliance's Chief Executive Board, comprising the CEOs of all 28 member airlines, was briefed on the progress of Star’s current business plan and future strategy. 

The meeting was held 20 years to the day since the alliance’s founder members – Air Canada, Lufthansa, Scandinavian Airlines, Thai and United – first led the aviation industry in coming together to form the first group of its kind.

Alliance CEO Jeffrey Goh, who took over in January, said: "From that moment, Star Alliance has driven innovation in the airline industry, constantly striving to meet that original vision of a global network seamlessly integrated for international travel."

Goh said the alliance entered its third decade with a comprehensive network serving more than 1,300 destinations in 191 countries and connectivity continuing to expand by member carriers launching new routes and increasing frequencies.

“The Alliance's clear strategic focus has therefore shifted from expansion to providing a seamless experience, especially to the 14m-plus annual customers who connect between member carriers on their journeys.”

www.staralliance.com

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