15 MAY 2017
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Luxury clothing store Burberry is celebrating the magic of flight and giving passengers a surprise by installing a life-size hot air balloon at more than 15m (nearly 50ft) tall and opening a pop-up store at Heathrow.
The eye-catching structure was inspired by Air Cmdr Edward Maitland who, with fellow balloonists Auguste Gaudron and Charles Turner, travelled 1,117mi from the Crystal Palace in London to Russia in 1908, setting the British long-distance inflight record.
Maitland wore Burberry gabardine suiting for his historic flight in the ‘Mammoth’ balloon, to protect him from the severe hardships of cold at high altitude.
The installation, in the departure lounge at Terminal 2: The Queen’s Terminal, features dedicated iPads and Burberry post boxes, allowing travellers to create and print their own Burberry postcards and send them to friends and family.
The balloon, accompanied by the pop-up store, is on show until 7 August before setting off on the next leg of a world tour to a secret destination. The store features bags from Burberry’s DK88 collection.
The balloon was hand-made by Cameron Balloons, one of the world’s largest specialist manufacturers. The basket is the work of British designer Sebastian Cox of the New Craftsmen group, using traditional wood-steaming techniques.
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