17 APRIL 2017
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Bookings for International Airline Group’s new long-haul low-cost airline brand Level have “taken off”, with more than 100,000 tickets sold since its launch on 17 March, the company said last week.
IAG said the brand had also had more than 700,000 hits on its website as customers access low fares on flights from Barcelona to Los Angeles (1 June), San Francisco Oakland (2 June), Punta Cana (10 June) and Buenos Aires (17 June).
IAG chief executive, Willie Walsh, said: "Selling more than 100,000 tickets in such a short period with a new brand is incredible. The response has been fantastic in all markets.”
Walsh said Level was enabling many people to fly long-haul for the first time and stimulating demand by providing them with more choice. “We are breaking the mould, and we will continue to offer amazing fares,” he added.
"This is just the start. In summer 2018, we will have more aircraft and will operate more destinations from Barcelona. We're also planning to expand Level operations to other European cities."
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