17 APRIL 2017


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Article from BTNews 17 APRIL 2017

Transatlantic JetBlue?

The prospect of upmarket US low-cost carrier JetBlue venturing into the transatlantic market with routes to Europe will be under discussion at this year’s Aviation Festival at the Business Design Centre in London on 6-8 September when the airline’s president, Robin Hayes, appears as keynote speaker.

Delegates are promised an insight into what a JetBlue transatlantic experience might look like and how the airline is investing in technology and customer-centric services to match full-service carriers in standards of passenger experience. 

With more than 150 top industry speakers expected, the gathering has a long list of important events, including an address by industry pioneer and Emirates Airlines president Sir Tim Clark on digital technology and the company’s plan to move to a new open architecture platform.

Other highlights include a keynote interview session hosted by Bloomberg’s Guy Johnson and an outline of the industry’s future from the likes of Virgin Atlantic CEO Craig Kreeger, KLM CEO Pieter Elbers and Turkish Airlines chairman Ilker Ayci.

Delegates will also be able to find out how airline business models are being shaken up by digitalisation as carriers such as Air New Zealand, Southwest, Lufthansa, SAS and Korean Air join the event to share their latest digital strategies.


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John Davidson, France/Paris

Having enjoyed jetBlue's excellent, low-coast service regularly, I once told a crew member that I wished they flew across the Atlantic. That said, in its early days Open Skies used to be my favorite for quality and price, but it has perhaps fallen on harder times since it seems no longer to offer a full biz-class configuration. jetBlue has begun coast-to-coast service with somewhat ameliorated seating for a biz class, I think I read. Sadly, I no longer travel across the Atlantic, barring some emergency.

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