Article from BTNews 3 APRIL 2017
Aer Lingus' new club
A new loyalty programme called AerClub, powered by the IAG scheme Avios, has been launched by Aer Lingus as the first of its kind where members can collect reward points not only in the air every time they book flights, but also on the ground and online.
Members can use the Avios eStore when shopping with brands such as Argos, Marks & Spencer and Currys, John Lewis, Debenhams, Hilton, among others, to collect Avios points towards their AerClub account.
Aer Lingus COO Mike Rutter said: “Unlike many loyalty programmes, AerClub is centred on inclusivity and already we have more than 400,000 members with as many as 1,500 continuing to sign up each day.
“Partnering with recognised brands such as SuperValu and Kildare Village allows members to collect Avios points with everyday purchases which in turn can be used to fly with Aer Lingus on more than 100 routes across Europe and North America.”
AerClub replaces the Aer Lingus Gold Circle programme and has four membership tiers, Green, Silver, Platinum and Concierge, each with a combination of benefits such as lounge access, priority check-in and boarding, and bonus points earning.
OUR READERS' FINEST WORDS (All times and dates are GMT)
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum