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3 APRIL 2017
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In our annual salute to inventive thinking, BTN hails Virgin Trains, which on Saturday launched an innovative new contactless ticket system.
This technological breakthrough offers customers the opportunity to have their train ticket permanently tattooed on their body, preventing season ticket passengers from ever losing their tickets again.
Virgin said new consumer research had revealed 62% of customers lose their ticket at least once a year, so the company recruited a crack team of scientists, engineers and some of the UK’s finest tattoo artists to develop Tick-Ink.
Sounds great. Did we mention Saturday was 1 April?
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
Andrew Sharp, Surbiton
The same system could be used for ink-lose-ive tours.