3 APRIL 2017
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Two of the leading luxury hotel groups, Shangri-La and Taj, have merged their loyalty programmes in a move they say guarantees members personal recognition and the ability to convert points instantly to redeem rewards and benefits from either.
The launch of the new scheme, called Warmer Welcomes, was announced at a reception at the Taj Mahal Palace, Mumbai, by Shangri-La acting president Madhu Rao and Taj Hotels managing director and CEO Rakesh Sarna.
Claimed to be a first for the hotel industry, Warmer Welcomes integrates Shangri-La’s Golden Circle and Taj’s InnerCircle loyalty programmes across a portfolio of more than 200 hotels under the two brands.
It offers members reciprocal benefits and the opportunity to earn their preferred loyalty “currency” when staying at any Shangri-La or Taj property in 131 destinations in China, India, South East Asia, the Middle East, UK, Europe, Africa and the Americas.
To celebrate the debut, Shangri-La is rewarding Taj InnerCircle members staying at Shangri-La with triple Inner Circle points and Shangri-La Golden Circle members staying at a Taj property can receive triple Golden Circle points until 30 June.
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