Virgin’s ‘game changer’

In a self-proclaimed “game changer” in the Far East market, Virgin Australia on Friday announced an alliance agreement with HNA Aviation, Hong Kong Airlines and HK Express to launch new direct services between Australia and Hong Kong.

Subject to authorisation, the airlines are also planning direct services operated by Virgin Australia to mainland China and codesharing on each other’s flights to the new points and on each other’s domestic networks.

As part of the first stage of the alliance, Virgin Australia says it is seeking interim authorisation of the proposed link-up to introduce the Australia – Hong Kong flights within the next four months.

Virgin Australia Group CEO John Borghetti said: “This new alliance will be a game changer for travel between Australia and China, providing significantly more competition and choice for travellers.

“We are excited about introducing direct Virgin Australia flights, as the alliance will accelerate and support our access to the Chinese market, which is Australia’s fastest growing and most valuable inbound travel market.

“Importantly, this strategic alliance with HNA Aviation, Hong Kong Airlines and HK Express is a key plank in Virgin Australia’s International strategy and will help our business to deliver long-term growth and success.”

https://www.virginaustralia.com/au/en

http://www.hnagroup.com/en

https://www.hongkongairlines.com

https://www.hkexpress.com/en-hk

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