13 FEBRUARY 2017

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Article from BTNews 13 FEBRUARY 2017

BA PR shake-up?

A major reshuffle within the worldwide public relations function at British Airways is under way, according to the industry bible  PR Week, with a view to merging the UK and international PR teams and redundancies are likely to be made.  PR Week says the move would create a single, global PR structure within the airline.

The magazine said BA head of consumer PR Kathryn Williamson had confirmed that as part of a review of all head office functions at BA, international PR had moved reporting lines from commercial to sit under director of communications Paul Marston.

PR Week said it asked whether there would be any redundancies as a result of the move, but Williamson said it would be "inappropriate" to comment as the process was not complete.

BA's PR staff include head of brand PR Amanda Allan, consumer PR manager Michael Johnson and head of PR for Europe, Asia Pacific, Middle East & Africa Helena Flynn.  It is not known whether these roles are affected by the restructure.

Williamson also declined to comment on whether the move might have any impact on the agency roster – only last summer, BA reappointed Grayling as its agency for Europe and Asia-Pacific, Meropa for Africa and Action PR Group for the Middle East.

https://www.britishairways.com

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OUR READERS FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


John Davidson, Paris, France

There are many ways that BA could improve its service for passengers, but PR isn't anywhere near the top of the list. Easier connections at Heathrow would be a start for premium passengers.


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