Article from BTNews 13 FEBRUARY 2017
Air Canada's new look
A new fleet livery, new staff uniforms and new inflight menus were unveiled last week by Air Canada as its home country prepares to celebrate the 150th anniversary of its confederation and the airline puts the B787 into service.
All 300 mainline and regional aircraft are being repainted in a black-and-white design highlighting the iconic red maple leaf encircled ensign, or "rondelle," that returns to the tail of the flag carrier's fleet after an absence of 24 years.
The livery was designed by design firm Winkreative, headed by Canadian entrepreneur Tyler Brûlé. The first three aircraft sporting the new look will enter service immediately.
Air Canada has also premiered charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates to complement the charcoal greys, natural tones and red accents featured in the new cabin interiors of the international fleet.
The airline's pilots, flight attendants, airport customer service agents and other uniformed personnel comprising about two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year.
Air Canada has so far received 23 new B787 Dreamliners with 14 more planned by 2019, all offering a new international cabin standard.
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