6 FEBRUARY 2017
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Airlines are waking up to the fact inflight safety videos are not attracting the attention they should from their passengers. Expect a flurry of new ideas to correct the matter. Among the latest is the Qantas version, which features some of Australia’s most evocative landscapes and locations.
What has this to do with safety? Good question. But Qantas says its 2016 video, of which this is an evolution, had more than 90m views across its in-flight and social-media platforms.
The 2017 production features everyday Australians in destinations across the continent, from the Victorian ski fields to sand surfing at Queensland’s Moreton Island.
Qantas CEO Alan Joyce said the goal was to make the safety video engaging as well as informative, adding in what must be a classic case of stating the obvious: “What we’ve found is that it’s a lot easier to grab people’s attention with something that’s interesting to watch.”
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Andrew Sharp, Surbiton
Virgin America's safety video is brilliant - it's done as an animated rap. One thing it says - and no doubt something which contributes to the lack of attention paid to most safety videos - is along the lines of, 'So you're one of the 0.003% of the population which doesn't know how to fasten a seat belt?'.