23 JANUARY 2017
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Manchester Airport has launched its first multi-channel, multi-audience marketing campaign to showcase the breadth of destinations it offers to the US.
The #USADirect campaign will see the airport reach out to all areas of its catchment area as far north as the Scottish Borders, south to the Midlands, east to Yorkshire, and west to Merseyside and North Wales.
Dedicated print and radio ad campaigns will go live during the eight-month campaign in Liverpool, Leeds, Birmingham and Newcastle and will be integrated with an aligned social media campaign and events.
Officials say the campaign is set to reach in excess of 10m people and will highlight all the airport’s 13 American destinations.
Head of marketing Patrick Alexander said: “Manchester Airport continues to grow its long-haul offering, particularly to America, which is one reason why we have launched our #USADirect campaign.
“Another reason is several smaller regional airports have lost their connections to the US, so what better time to showcase the offering from Manchester, which has excellent ground transport links to these cities, making it a viable choice for a direct flight?
US destinations from Manchester include Miami, Los Angeles, Atlanta and Boston. This year also sees two carriers launch San Francisco. Manchester is the only airport in the UK outside London to offer these routes.
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