23 JANUARY 2017


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Article from BTNews 23 JANUARY 2017

Aloft alights in Dublin

Marriott International’s Aloft Hotels brand will make its debut in Ireland in spring 2018 through a franchise agreement with Blackpitts Hospitality with a property in Dublin’s historic Liberties quarter.

Aloft Dublin City will be operated by Pembroke Hospitality which is based in the Irish capital and is a leading provider of advisory services and hotel management to the hospitality industry.

Marriott International Europe chief operations officer Even Frydenberg said: “We and Blackpitts Hospitality are confident the entry of the cutting-edge Aloft brand will invigorate Dublin’s hospitality landscape.”

The Liberties area, once the home of the tannery and leather trade, now houses a thriving residential and commercial community. The area is also home to top visitor attractions including the Guinness Storehouse Museum and St Patrick’s Cathedral.

Pembroke Hospitality co-founder and director Niall Geoghegan said: “We see strong demand for affordable yet stylish accommodation in central Dublin. With a mid-market price point, great design and accessible technology, the Aloft brand is the perfect choice.”

The brand is growing rapidly across Europe, with six properties in Belgium, Germany and Turkey, plus London and Liverpool in the UK, and five more scheduled in the next two years. The brand has a worldwide portfolio of more than 100 hotels.


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