28 NOVEMBER 2016
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A new name entered the Far East skies officially last week as Dragonair was rebranded as Cathay Dragon, bringing the airline closer to Cathay Pacific in a launch that officials say will give passengers a more seamless travel experience.
CEO Algernon Yau said: “This is a momentous day in the history of Cathay Dragon. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this competitive industry.”
The brand conversion process started earlier this year. The most visible change to date has been introducing a new Cathay Dragon livery with a strong visual association to the integrated airline group.
The arline has been a wholly-owned subsidiary of Cathay Pacific since 2006. Over that time the two carriers have enhanced their cabins, seats and inflight entertainment with a view to greater brand alignment.
Cathay Dragon operates 15 A320-200s, eight A321-200s and 19 A330-300s. The airline’s website will become integrated into a single shared website with Cathay Pacific in early 2017. In addition, the G16 lounge in Hong Kong, currently undergoing a renovation, will reopen as a group lounge in 2017.
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