14 NOVEMBER 2016
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German boutique hotel chain 25Hours is embarking on a worldwide expansion programme after Accor Hotels took a 30% stake in the business.
CEO Christoph Hoffmann said: “Loyal partners have supported our growth in the German-speaking market for the past 10 years and we now also have the opportunity to conquer the world with a global partner.
“This strategic partnership represents a key milestone in our company’s history and a new adventure we are looking forward to.”
Accor chairman and CEO Sébastien Bazin said his company had been “immediately attracted” to 25Hours’ individual and design-orientated hotels. “They are a great workplace for urban nomads and an ideal starting point for outings into key cities,” he added.
“Through this partnership, Accor is investing further in one of the fastest-growing segments in the industry and enriching its offer to achieve scale in this segment. We are going one step further in our strategy to be a global leader in lifestyle hotels.”
The 25hours portfolio currently includes seven individual hotels in Hamburg, Frankfurt, Berlin, Vienna and Zurich. A further five hotels will open in Zurich, Munich, Cologne, Düsseldorf and Paris in the next two years, with London also a possibility.
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