Article from BTNews 24 OCTOBER 2016
Delta's designer new look
In a move described as “bringing the glamour back to flying”, more than 60,000 Delta Air Lines front-line employees including customer service agents and flight attendants are being given a new look created by New York fashion designer Zac Posen.
The designs are described as “fusing together bold colour palettes and classic styles, while paying homage to the heritage and iconic design from decades past to elevate the look and brand of Delta staff”.
Delta CEO Ed Bastian said: “The world’s best employees deserve the best uniforms and this new collection is classically influenced, yet modern.” Posen worked with staff from nearly every work group to design the collection.
“We wanted the employees to look glamorous on the job without sacrificing functionality and style,” the designer said. “I worked alongside them to understand how they interact with the clothes they wear.
“The result is a look that empowers and excites, because we want Delta’s global workforce to exude the confidence and thoughtfulness that reflects the airline’s brand.”
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