10 OCTOBER 2016

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Article from BTNews 10 OCTOBER 2016

Coffee time at Travelodge

In what is claimed to be a UK first, Travelodge has partnered up with Lavazza, Italy’s retail coffee market leader, to offer its customers a premium coffee range as part of its new "best ever unlimited breakfast" menu.
 
The partnership is the first time Lavazza has teamed up with a hotel chain to offer its customers what it claims is Italy’s finest fresh coffee.
 
Travelodge, which has 147 Bar Café hotels in major UK cities and towns, has given its breakfast offering a complete overhaul as part of its new brand transformation programme.

Earlier this year, Travelodge sponsored a survey to support the launch of its new unlimited breakfast menu. Key findings reveal 84% of British adults report that breakfast is their most important meal of the day.
 
It also revealed that modern travellers want choice and a quality breakfast offering that includes familiar branded items. Following this research, Travelodge has introduced well-known breakfast brands into its menu including Heinz beans and sauces, Linda McCartney vegetarian sausages, McCain’s hash browns, a range of Kellogg’s cereals, Yeo Valley organic yoghurts and teas by Typhoo and Ridgeway. 

Breakfast boxes are available at all hotels that don't have a Bar Café with a choice of two, each priced at £4.95, plus unrestricted tea and coffee.

www.travelodge.co.uk

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