Article from BTNews 19 SEPTEMBER 2016
Ibis arrives in Cambridge
Cambridge has welcomed its first AccorHotels property with the opening of an ibis in Station Square directly opposite the rail station. With 231 of the brand’s new “Sweet Rooms”, it is the largest hotel in the city and surrounding areas.
Ibis claims the Sweet Room concept is one of the most contemporary and comfortable in the market, and has been “created specifically for the wellbeing of guests”.
The new hotel also features SPACE by ibis meeting rooms, designed to address the growing requirement for flexible working spaces, and a new “Chill #2” coffee shop, which also contains the main check-in area, enabling guests to avoid the hassle of reception desks.
Accor senior vice-president Karelle Lamouche said: “This latest ibis hotel marks a new benchmark in the sector and offers well-being and modernity to guests with a new standard in comfort without the increased price tag. Its prime location and the new-style meeting rooms mean ibis Cambridge is perfectly suited to business travellers.”
Accor UK and Ireland managing director Thomas Dubaere added: “We have ambitious expansion plans in the UK and growth in the regions outside London is a key part of this.”
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