22 AUGUST 2016
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For O'Leary read Trump
“Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells!”
From Donald J in his book Art of the Deal, credited to him in 1987 but ghost-written by Tony Schwartz.
O’Leary did not join Ryanair until 1991 and was said to replicate US Southwest Airlines in his strategy.
Did he copy Trump as well?
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
No one has commented yet, why don't you start the ball rolling?