22 AUGUST 2016


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Article from BTNews 22 AUGUST 2016


For O'Leary read Trump

“Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells!”

From Donald J in his book Art of the Deal, credited to him in 1987 but ghost-written by Tony Schwartz. 

O’Leary did not join Ryanair until 1991 and was said to replicate US Southwest Airlines in his strategy. 

Did he copy Trump as well?

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