22 AUGUST 2016
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For O'Leary read Trump
“Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells!”
From Donald J in his book Art of the Deal, credited to him in 1987 but ghost-written by Tony Schwartz.
O’Leary did not join Ryanair until 1991 and was said to replicate US Southwest Airlines in his strategy.
Did he copy Trump as well?
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