Surf Air is coming to Europe

Venture capital-backed Surf Air Europe will start connecting Luton to Geneva, Zurich and Cannes from October, operating a subscription-model where customers pay a £2,500 monthly fee for unlimited travel.

The airline has yet to choose between Bombardier Learjet and Citation CJ4 for its aircraft. The new service could take some Business Class clients from scheduled airlines who pay high prices for flexible tickets.#####

Headquartered in London, it will try to imitate what its sister company, Surf Air, has done in California. Launched three years ago, it now has 3,000 members and is due to start making a profit in the next quarter.

In the US, about 85% of members previously flew on commercial airlines commuting between cities such as San Francisco and Los Angeles, the chief executive of Surf Air Europe told Reuters news agency.

"Typically our members would expect to join and fly every week," said Simon Talling-Smith, a former British Airways and Travelzoo executive. 

The attraction for members is that Surf Air will fly from private terminals, meaning passengers do not have to spend so much time in the airport. Luton Airport is already London’s busiest executive jet airport and also the home of La Compagnie, the Business Class-only airline serving New York. 

www.surfair.com

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