4 JULY 2016
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London accommodation group glh Hotels has launched what it says is the world’s first online booking site that lets guests choose the exact room they want to stay in, before making a reservation.
The company says Choose Your Own Room will turn hotel bookings “on their head” by making guests in control by putting an end to the “making do” with the room they are allocated at check-in.
One feature is a search facility that allows users to filter results based on location, price and amenities as well as room layout and even floor plan.
The new service is available across all 14 properties in the glh Hotels central London portfolio, including Thistle, Guoman, Amba and every hotels.
Mike DeNoma, CEO for glh Hotels, said: “We believe this is another step towards hotel owners regaining control of their distribution in an advantaged way.
“While the elephants – the big OTAs and big hotel brands – are fighting over the ever more commoditised experience of hotel booking, our learning is that picking the actual room provides an unexpected and exciting benefit for our guests.
“Early results have shown 95% of users rate their experience of Choose Your Own Room at five out of five.”
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