Progress on Alitalia upgrade

“Strong progress” was reported by Alitalia last week as the airline issued an update on its plan launched 18 months ago to reshape its operations “to compete effectively on the global aviation stage”.

The new-look Alitalia began operations on 1 January 2015 following a €1.76bn recapitalisation that saw historic debt wiped out and a €560m investment by Etihad Airways for a 49% equity stake. 

The three-year programme to rebuild the business has so far seen new international and domestic routes launched and new aircraft with new interiors introduced.

Alitalia has also boosted airline partnerships, improved flight connections at Rome’s Fiumicino airport and put a greater focus on customer service and improved products.

The airline unveiled contemporary new branding in 2015, and has just launched a new staff uniform and revealed its first major advertising campaign for seven years.

Chairman Luca Cordero di Montezemolo said positive and meaningful change was continuing in every area of the airline’s business. 

“Alitalia has a strong new commercial focus and greater emphasis than ever before on delivering signature Italian hospitality,” he added.

“Alitalia today is a modern, leaner and energised business. We are reducing losses and will be profitable by 2017 if we remain totally focused.”

www.alitalia.com

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