Alaska adds JAL to loyalty club

Japan Airlines has become the latest in a growing line-up of frequent-flier partners joining Alaska Airlines’ portfolio.

JAL plans to launch the partnership, which allows passengers to earn and redeem miles on each other’s flights, on 29 June. Alaska Airlines said the reciprocal deal for members of its Mileage Plan will also start this summer.

Alaska, which has just unveiled a new logo and uniforms and has applied to buy Virgin America, claims its programme is one of the most versatile of any US carrier, with 17 partners.

The line-up includes members of two of the three big frequent-flier groups as well as large independent airlines such as Emirates, Icelandair and Hainan Airlines of China.

Chief commercial officer Andrew Harrison welcomed the JAL deal. "As a premium Japanese airline, JAL is a great addition to Alaska's line-up of high-quality global partners,” he said.

"For the first time, our members will be able to earn and redeem miles within Japan, taking advantage of 600 daily flights on JAL’s broad domestic network."

www.alaskaair.com

www.jal.com

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