Olympic launch for LATAM

The Chile-based LATAM Airlines Group last week unveiled a new aircraft design as part of the consolidation between Chile’s LAN Airlines and the Brazil-based carrier TAM and their affiliates.

The first flight of a LATAM-branded aircraft, a B767, left Rio de Janeiro on a one-off journey to Geneva to collect the Olympic torch. 

The specially-prepared aircraft returned two days later to Brasilia, the starting place of the Rio 2016 Olympic torch relay between more than 300 Brazilian cities.

The first three commercial flights with rebranded aircraft, a B767 and two A319s, operated on 5 May between São Paulo and Santiago, Santiago and Lima and São Paulo and Brasilia. 

More than 50 aircraft are scheduled to be rebranded by year-end, with the fleet-wide process completed in 2018. 

The company has launched several other changes being implemented from this month, including new uniforms, signage and counter design in 13 South American airports, plus a consolidated website.

Group CEO Enrique Cueto said: “Our new-look aircraft taking to the skies represents an historic milestone for us.  

“It will be a gradual change, with the principal objective of simplifying and improving the travel experience for our passengers.”   www.latam.com

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